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They say that a photo is worth a thousand words, then it must surely follow that video is worth a million! Online video creates a more personal interaction between a business and its customers. Video gives an insight into your brand or the service you offer, whereby offering your potential clients the chance to see real people and everything that your company represents.
So why video? Well By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.
Online video is quickly becoming a key means for people to satisfy their need for information and small businesses that fail to include it in their internet marketing strategies will be left behind.
Indeed Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available.
Viewers remember videos better, too. Online Publishers Association observed way back in 2007 that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of viewers then look for more info about the product, 22% visit the product site, 15% visit the brand site, and 12% make the purchase.
So what type of businesses can benefit from video creation and marketing?
To be honest with you, any business that sells a product or provides a service can only benefit from video marketing. Below is an example aimed at tradespeople who need to advertise in order to generate new business and importantly stay ahead of the competition.